The Collection 


OUT ALL DAY

 Swimwear made for long beach days, spontaneous surf sessions and
sunset swims. 

The Collection 

 OUT ALL DAY 

 Swimwear made for long beach days, spontaneous surf sessions and
sunset swims. 

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OUR STORY 


Ufulu means freedom.

Born between Korea, the ocean, and years of travel.

Created for women who move freely through the world.

Inspired by Korean heritage and surf culture.

Designed to feel effortless —
in and out of the water.

OUR MOVEMENT 


Ufulu is more than swimwear.

A community of women who travel, surf, and support each other.

We call them Urth Sisters.

Women connected by the ocean
and a shared spirit of adventure.

Our movement is rooted in intention.

Small-batch production.
Responsible partners in Bali.
Materials chosen with care.

OUR COMMUNITY

URTH SISTERS

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어떤 옷에도 잘 어울려서 매치해서 입기 좋아요. 편한데...

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어떤 옷에도 잘 어울려서 매치해서 입기 좋아요. 편한데 분위기까지 있어, 여행에서도 일상 생활에서도 정말 잘 입고 있습니다.