The Collection
OUT ALL DAY
Swimwear made for long beach days, spontaneous surf sessions and
sunset swims.
The Collection
OUT ALL DAY
Swimwear made for long beach days, spontaneous surf sessions and
sunset swims.
The Collection
OUT ALL DAY
Swimwear made for long beach days, spontaneous surf sessions and
sunset swims.
OUR STORY
Ufulu means freedom.
Born between Korea, the ocean, and years of travel.
Created for women who move freely through the world.
Inspired by Korean heritage and surf culture.
Designed to feel effortless —
in and out of the water.
OUR MOVEMENT
Ufulu is more than swimwear.
A community of women who travel, surf, and support each other.
We call them Urth Sisters.
Women connected by the ocean
and a shared spirit of adventure.
Our movement is rooted in intention.
Small-batch production.
Responsible partners in Bali.
Materials chosen with care.

