The Collection 


OUT ALL DAY

 Swimwear made for long beach days, spontaneous surf sessions and
sunset swims. 

The Collection 

 OUT ALL DAY 

 Swimwear made for long beach days, spontaneous surf sessions and
sunset swims. 

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OUR STORY 


Ufulu means freedom.

Born between Korea, the ocean, and years of travel.

Created for women who move freely through the world.

Inspired by Korean heritage and surf culture.

Designed to feel effortless —
in and out of the water.

OUR MOVEMENT 


Ufulu is more than swimwear.

A community of women who travel, surf, and support each other.

We call them Urth Sisters.

Women connected by the ocean
and a shared spirit of adventure.

Our movement is rooted in intention.

Small-batch production.
Responsible partners in Bali.
Materials chosen with care.

OUR COMMUNITY

URTH SISTERS

Retreats · Meet Ups · Events

인생샷 100% 요즘 제 최애 수영복이에요!! 보통 와...

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인생샷 100% 요즘 제 최애 수영복이에요!! 보통 와이어있는 수영복은 잘 안입는데 이렇게 편한 와이어는 처음이에요…🤍🤍 하의도 하이웨스트라 허리도 부담없이 잡아줘서 이것만 입으면 다들 어디서 샀냐고 난리예요… 패턴도 한국의 미 가득하니 개성 넘칩니다!! 다른 색깔도 내주세요 우풀루…!!