The Collection 


OUT ALL DAY

 Swimwear made for long beach days, spontaneous surf sessions and
sunset swims. 

The Collection 

 OUT ALL DAY 

 Swimwear made for long beach days, spontaneous surf sessions and
sunset swims. 

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OUR STORY 


Ufulu means freedom.

Born between Korea, the ocean, and years of travel.

Created for women who move freely through the world.

Inspired by Korean heritage and surf culture.

Designed to feel effortless —
in and out of the water.

OUR MOVEMENT 


Ufulu is more than swimwear.

A community of women who travel, surf, and support each other.

We call them Urth Sisters.

Women connected by the ocean
and a shared spirit of adventure.

Our movement is rooted in intention.

Small-batch production.
Responsible partners in Bali.
Materials chosen with care.

OUR COMMUNITY

URTH SISTERS

Retreats · Meet Ups · Events

너무 예쁘고 편해요! 서핑할 때도 짱짱하게 잡아줘서 벗...

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너무 예쁘고 편해요! 서핑할 때도 짱짱하게 잡아줘서 벗겨지지 않고 무엇보다 은은한 한국적 패턴이 넘 맘에 듭니다 🤍